Austin Michael co-produced a 30-second spot called Elephant In The Room with Paxeros Creative for the final year of the Doritos Superbowl commercial competition.
With the help of many talented filmmakers and actors, stunt performers, and Tai the elephant (from Water for Elephants) the spot made Top 50 out of 4,500 submissions from 28 countries across the globe.
Frito Lay (Doritos) purchased the spot and turned it into a national TV broadcast commercial for several consecutive weeks. The team's hard work paid off, and now millions of people across the country get to see Tai slapping people around. Enjoy!